In der schnelllebigen Online-Branche sind Vorhersagen für das nächste Jahr schon recht gewagt… Mark Brownlow von Email Marketing Reports hindert das nicht daran, sogar ein Ausblick auf das E‑Mail Marketing im jahr 2028 (!) zu veröffentlichen. Ein paar Highlights:
- Online integration now means you get a text message on your mobile telling you to check email for a note alerting you to a wall post on Facebook informing you of a chat message from a friend who has lost your phone number.
- At least one news headline declares that “email is dead,” while industry commentators complain that email has the highest ROI of all direct response media but still isn’t getting the budget it deserves.
- 40% of retailers do not design their emails for blocked holograms. Recipients simply see a spinning red cross accompanied by a security warning.
- The Yahoo Live Google Mail New! webmail interface blocks images, blacks out text, hides the sender name, deletes the subject line and issues a strong security warning on all incoming emails that aren’t in a paid certification program…run by Yahoo Live Google Mail.
Weitere Ausblicke: Email marketing in 2028
