Mit der Einführung von Micorosofts Outlook 2007 kommen neue Herausforderungen auf E‑Mail Marketer zu, wie in einem Artikel auf SitePoint Tech Times zu lesen ist:
(…) But late last month, a thread in
the SitePoint Forums caught my eye. Microsoft had published a pair of
articles describing the support for HTML and CSS in Outlook 2007, and
the news wasn’t good:
“Microsoft Office Outlook 2007 uses the HTML parsing and
rendering engine from Microsoft Office Word 2007 to display HTML message
bodies. The same HTML and cascading style sheets (CSS) support available
in Word 2007 is available in Outlook 2007.”
The limitations imposed by Word 2007 are described in detail in the
article, but here are a few highlights:
- no support for background images (HTML or CSS)
- no support for forms
- no support for Flash, or other plugins
- no support for CSS floats
- no support for replacing bullets with images in unordered lists
- no support for CSS positioning
- no support for animated GIFs
Bei der Darstellung von HTML-Mails ist Outlook 2007 laut dem Autor auf dem gleichen Level wie Lotus Notes und Eudora anzusiedeln:
Not only that, but this new rendering engine isn’t any better than that
which Outlook previously used?indeed, it’s far worse. With this
release, Outlook drops from being one of the best clients for HTML email
support to the level of Lotus Notes and Eudora, which, in the
words of Campaign Monitor’s David Grenier, “are serial killers
making our email design lives hell.”
(Via No man is an iland: Outlook 2007 messes with your HTML emails)
Lösungen? Der Autor rät, HTML-Newsletter in Zukunft noch simpler aufzubauen und eine Textversion anzubieten. Zudem stellt Microsoft einen Outlook 2007 HTML and CSS Validator als Download bereit.