Wahre Worte: HTML emails don’t come from people

Haben Sie schon einmal eine einfache Plaintext-Mail gegen eine HTML E-Mail getestet? Nick Usborne hat in Net Words – Creating High-Impact Only Copy zusammengefasst, welche Wirkung simpler Text haben kann:

HTML emails don’t come from people; they come from the marketing department of a company. The communication is no longer truly one-to-one. It’s corporate-to-one.

Can an HTML email still be personalized? Yes, but when you’re looking at personalized emails that come with graphics, that personalized element is usually generated by some high-end software. It’s personalization, but it’s no longer personal in the way that a simple text message can be.