27 Fragen, die Sie sich in diesem Jahr stellen sollten
04. Februar 2009, 11:49 Uhr
…hat Mark Brownlow in seinem Blog veröffentlicht. Das Posting enthält sinnvolle Denkanstöße, wie beispielsweise:
- What do your emails offer that people can’t get from any other email list?
- The value of an active email subscriber grows in direct proportion to the clamor for their attention. Do you recognize that and give long-term subscriber retention at least as much focus as short-term results?
- If emails need to deliver value, is that same objective shared by everyone in your organization who sends emails to customers or prospects?
- What innovative techniques are you using to draw attention to the benefits of your email list?
Email Marketing Reports: 27 questions for your email marketing in 2009
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