E-Mail-Design 2008

26. Mai 2008, 9:14 Uhr

Campaign Monitor hat die Email Design Guidelines 2008 veröffentlicht – ein “must read”! Das Wichtigste in Kürze:

  • Don’t waste your readers’ time — An email inbox is a busy place, you won’t get much attention.
  • Permission matters — Not only do you need to have permission to email people, but it helps to remind them of how they gave you permission, as specifically as you can.
  • Relevance trumps permission — Just having permission is not enough, the content you are sending must also be relevant.
  • Make unsubscribing easy — There’s no point emailing people who are not interested.
  • Image blocking is common — You can’t rely on people actually seeing your images.
  • Bring back tables — Structural tables are still often necessary for creating columns.
  • Add inline styles — Google Mail removes anything else.
  • Don’t forget your plain text version — You can make blocks of text more readable.
  • Meet your legal obligations — For example, CAN-SPAM for US senders.
  • Test, test, test — It’s the only way to be confident about your design working.

Campaign Monitor Blog: 2008 Email Design Guidelines

Kategorien : Newsletterdesign
Tags :

Auf XING empfehlen: Ihren XING-Kontakten zeigen

Artikel bookmarken: twitter | delicious | Google | Mister Wong
Ähnliche Beiträge


Keine Kommentare bislang.

Einen Kommentar hinterlassen