E-Mail-Design 2008

Campaign Monitor hat die Email Design Guidelines 2008 veröffentlicht – ein “must read”! Das Wichtigste in Kürze:

Don’t waste your readers’ time — An email inbox is a busy place, you won’t get much attention.

Permission matters — Not only do you need to have permission to email people, but it helps to remind them of how they gave you permission, as specifically as you can.

Relevance trumps permission — Just having permission is not enough, the content you are sending must also be relevant.

Make unsubscribing easy — There’s no point emailing people who are not interested.

Image blocking is common — You can’t rely on people actually seeing your images.

Bring back tables — Structural tables are still often necessary for creating columns.

Add inline styles — Google Mail removes anything else.

Don’t forget your plain text version — You can make blocks of text more readable.

Meet your legal obligations — For example, CAN-SPAM for US senders.

Test, test, test — It’s the only way to be confident about your design working.

Campaign Monitor Blog: 2008 Email Design Guidelines