Webanalyse mit Email-Marketing kombinieren
Von Nico Zorn am 30. Mai 2007, 13:05 Uhr
Ein schöner Praxistipp von Steve Webster, iPost:
What many marketers don’t realize is that Web site behavior information is exactly what you need to get accurate return on investment reporting, combat list fatigue and improve the relevance of your e-mail campaigns.
By working with your e-mail service provider, you can place Web analytics tracking codes into your HTML e-mail content. This will fool your Web analytics system into thinking your e-mail content is just another page on your site, and you’ll get revenue reporting, click paths and all the other analytics reporting – but for your e-mail campaigns.
DMNews.com: Combine Web Analytics With E-Mail
Nico Zorn ist Geschäftsführer der 
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