Werden Sie doch mal persönlich…
20. Januar 2006, 12:28 Uhr
In a world of automation, a highly personal touch still wins, hands down. In the online world, you may want to take some of your emails outside of the automation loop. Write something truly engaging and personal that is about recognizing the reader and not selling your products. Something out of the blue. Something memorable. Something personal.
Nick Usborne in “Net Words – Creating High-Impact Online Copy“, ein hervorragendes Buch zum Thema Copywriting für das Internet.

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