Was E-Mail Marketer von Bannern lernen können

28. Juni 2004, 7:48 Uhr

Paul Saltoff hat auf Clickz.com zusammengefasst, was E-Mail Marketer von der Bannergestaltung lernen können:

  • Few words. Craft a headline that gets your point across fast. The only way to achieve this is to cut the number of words you use; 6 to 10 is a good rule of thumb.
  • Simple words. Replace complicated words not everyone knows with simpler words everyone understands.
  • Short words. Long words take time to read. For almost every long word, there’s a short one that’s just as effective.
  • Big type. Make it easy to read your headline. Basic stuff, but I see too many small headlines that force people to spend extra time just trying to read them.
  • Dramatic graphics. A picture is worth a thousand words, so find graphics that enhance the headline and instantly convey your message.
  • Benefit-oriented copy. Features and specifications go in the body copy and supporting bullets. People want to know what’s in it for them. Tell them quickly, or your e-mail is history.
  • Call-to-action buttons. If you want customers to click to a landing page, use “click here” at exactly the point where it’s optimal to click.
  • One or two fonts. Multiple fonts make reading harder and don’t add anything to the message.
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    Kategorien : Allgemein | Copywriting



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