Was bedeutet Google Maill für E-Mail Marketer?
12. April 2004, 10:26 Uhr
In einem Artikel auf DMNews.com beschreibt Brian Morrissey, welche Folgen Googles neuer E-Mail Dienst für E-Mail Marketer hat:
The system could result in commercial e-mailers triggering ads for competitors. For example, Google’s search technology could scan an e-mail from 1-800 Contacts about a contact lens sale and select keywords like “Acuvue contact lenses” to match up to advertisers. It then could serve next to the e-mail message text listings that include 1-800 Contacts competitors like Vision Direct.
DMNews.com: Commercial E-Mailers Weigh Google Mail’s Impact
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