Case Study: Farm Boy Inc.
19. Februar 2004, 10:26 Uhr
Heidi Anderson von Clickz.com berichtet über den Newsletter von Farm Boy Inc und nennt vier Punkte, die ihr an diesem Newsletter besonders gut gefallen:
- Consistent branding. Each issue carries the same recognizable logo at the top and uses a consistent color scheme and layout. Date and issue information are listed at the top, reinforcing the material is up to date and relevant.
- Useful content for the recipient. Each issue includes weekly specials, recipes, coupons, and other interesting content. Plus, newer issues of the newsletter include a feature called My Shopping List. Members can create and print a list of favorite products.
- Useful content/feedback for Farm Boy. Most issues contain a Quick Poll. This issue’s quick poll asks what the shopper’s priority is when buying fruits and vegetables. Farm Boy uses that data to provide shoppers with more desirable products.
- Multi-format option. All subscribers have a text-only e-mail option. If a subscriber is set up for text-only, the software is able to sniff it out (i.e., each recipient receives the format the e-mail client is set to receive). Cardcommunications estimates 95 percent or so can view HTML.
Clickz.com: Plain Text to Deep Data
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