Tipps um die Empfängeranzahl zu erhöhen…

08. Januar 2004, 8:23 Uhr

…hat Clickz.com. Kathleen Goodwin rät in dem Artikel “Six Ways to Grow a Subscriber List” unter anderem zu folgenden Maßnahmen:

  • Create a subscription form on your Web site. Set up strategic alliances with complementary companies to cross-promote each other’s mailing lists.
  • Get current subscribers to refer friends or colleagues. Ask them to forward your newsletter to colleagues with similar interests.
  • Create a coregistration using a coregistration network or similar complementary publication.
  • Optimize your newsletters and its key topics with search engines and crawlers so people conducting searches on topics related to your products or services will find your newsletter.
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